TLG managed the Fare Policy Analysis project for the Utah Transit Authority (UTA). This effort involved examining public attitudes, behaviors and perceptions regarding the current UTA fare structure and evaluating potential improvement to help better serve the transit community. Specifically, TLG was tasked with gathering input on the feasibility of a new Distance-Based Fare structure. TLG led the design of a public outreach and evaluation plan that was sensitive to both internal and external UTA stakeholders. Specific tasks included:

• Conducting a research process to gather feedback on UTA fares and potential improvements (focus groups, stakeholder interviews, telephone survey and on-board survey)
• Assisting with developing potential fare scenarios based on research findings
• Creating an interactive public engagement tool to gather further public feedback on fare scenarios
• Providing UTA with recommendations based on research results and public input