In 2019, the Utah Transit Authority (UTA) was re-evaluating how it distributed bus service throughout its business areas. They wanted to balance ridership (attracting as many riders as possible) and coverage (being available in as many places as possible, even if not many people ride). Both goals were important, but they lead in opposite directions. UTA asked communities along the Wasatch Front to help determine the appropriate balance between ridership and coverage. The Langdon Group, Inc. (TLG) was hired to help provide public outreach, create an online public survey, and schedule a series of workshops and public information events in conjunction with the engagement and data collection efforts led by Jarrett Walker & Associates (JWA).
At the conclusion of the UTA Service Choices initiative, the outreach effort yielded 114 community leader workshop participants, 75 open house attendees, 3,214 survey respondents, and thousands of interactions at community events.
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